Introduction to Non-profit and Social Marketing
10
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To introduce students to the basic concepts and principles of social and non profit marketing. To familiarise students with key models of behaviour change and the role of stakeholders, values, beliefs, emotions and lifestyles in influencing such change, with emphasis on environmentally sustainable behaviour. An important constituent of this course is to enhance and challenge student understanding through coverage of cases of non-profit/social marketing problems. There is a large component of understanding the application of theory to such problems and on practical examples. |
